About Me

Never settle for the easy solution. Challenges will always produce a better product and form a better designer.

I’ve always had a hunger to learn more. Stagnation promotes comfortability, which will ultimately lead to the death of creativity. Not only does comfortability limit you as a designer, but will also inhibit you from adapting to the ever-evolving world of technology and design.

I’m a lover of any good challenge. A degree in Graphic Design wasn’t enough for me – I had to know more. I dove in, head first, to learn how websites work, teaching myself HTML, CSS, and eventually WordPress. Still hungry for more, I’m currently in the beginner stages of learning PHP and Javascript. I do believe that ‘knowledge is power’ and I live to surround myself with others that constantly challenge me and push me to want to know more.

With this being an “about me” section, here’s a few random things about me: I was born and raised in Florida. I have two amazing boys that make me whole. I have a love/hate relationship with running. Music is a big part of my life. I’m pretty decent in the kitchen and behind the grill. I like cold hoppy beer, so let’s get together and throw one back sometime.









work experience



2011 to present day

Owner and Designer

• Direct all facets of self-built business, including branding, marketing, business development and finances • Design custom marketing collateral for cross-industry, high-visibility corporations and entrepreneurs • Interface with clients to gather, assess and translate business marketing needs into sophisticated solutions • Create visual elements, brand identities and layouts for websites, online advertisements and print materials, including stationary, brochures, pamphlets and other marketing materials • Meet all project deadlines, adhering to tight cost and schedule requirements • Process and deliver high-resolution spreads ready for print

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Pineapple Willy’s, Inc.

from 2007 to 2014

Senior Designer & Marketing Coordinator

• Executed design of all creative marketing content for advertising across print ads, billboards, signs, menus, promotional products, T-shirts and posters • Maintained and optimized social media accounts, engaging with consumers and partners to strengthen company reputation and broaden reach • Instrumental in on-time, under-budget creative work for sister company, The Wicked Wheel • Photographed, edited and laid out in-house spreads for online sales and advertising functions

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Education experience


Florida State University


Bachelor's of Criminology

Young and naive to where my passion was, I started to pursue my childhood dream of law enforcement. Obtaining a Bachelor's degree in Criminology with a minor in Underwater Crime Scene Investigations was a great accomplishment that felt good for a fleeting moment. Even though I learned a lot of new things and acquired some great skills, there was always something in me that was empty, that I didn't realize at the time was my passion for design.


The Art Institute of Pittsburgh


Associates of Graphic Design

After graduating from Florida State University with a Bachelor's Degree in Criminology, I soon realized that that field is not where my passion and heart was. I longed for a more creative outlet, and that's when I enrolled into the online classes of The Art Institute of Pittsburgh. I originally enrolled to pursue another Bachelor's degree, but after seeing how natural design was to me, I opted to only graduate with an Associates degree. I knew that with my ability to self teach in the areas of design, practice, and determination, it was not cost effective for me to remain in school for 2 additional years. I have thrived over the years with researching, experimenting, and digging deep to learn new skills such as web design, HTML, CSS, the world of Wordpress, and have even recently started studying PHP and Javascript to expand to more programming. I have a desire and passion to learn more and to gain new skills in the design world.

Where My Skills Are

  • Front End Web Design 85%
  • Back End Web Design 60%
  • Logo & Brand Design 99%
  • Print Design 90%
  • Photography 80%
  • Marketing 85%

Challenge yourself everyday. If you fail, you're one step closer to succeeding.



  • contact@jaredknetzer.com

  • 850-258-2551

  • Anywhere and Everywhere